How to avoid #1 mistakes start-ups perpetuate in marketing?

April 9, 2018

This article is not about “why 90% of the start-up fail within the first 3 years”. Many very good articles have already been written about it. I will here address the lack of marketing focus that causes start-ups to fail. And more important: How to avoid it. Why marketing strategy is undervalued? 3 reasons… Read more